Wow Blog - Latest Comments

Re: Why Setting Expectations is Useful in Soccer—and Social Media

Andrew — Tue, 22 Jul 2014 09:53:34 -0000

Great comment Paul, you're absolutely right. Social media, although performed in the real-time, is just like any other marketing tactic and takes weeks and weeks of planning. I think your comment also stresses the flexibility needed to adapt to real-time situation (a la Oreo during the black out Super Bowl).

Re: Why Setting Expectations is Useful in Soccer—and Social Media

Paul Carl Gallipeau — Wed, 18 Jun 2014 16:49:43 -0000

I think that kind of negative thinking/belief guarantees the loss but at least he added the "yet" when he said they're "not at that level." Having the discipline to follow through on social media promises can be tough. I think that, in addition to setting expectations, there needs to be a lot of behind the scenes planning, organization, and automation to make sure that those throwback Thursday expectations (and others) will be fulfilled long before Thursday rolls around.

Re: Make Your Writing Three Times Better

Paul Carl Gallipeau — Tue, 10 Jun 2014 09:26:15 -0000

Thank you for distilling this study! It was concise, persuasive, and informative. ;)

I need to subscribe to their journals, It looks like I'm missing out on a lot of value.

Re: Know Your Audience—Then Buy Them All Egg McMuffins

Paul Carl Gallipeau — Wed, 16 Apr 2014 09:07:22 -0000

If you don't ask, the answer is always no. Cool story and a great reminder!

Re: Before You Buy: Turn It Inside Out

Garrett Sisson — Sun, 06 Apr 2014 20:51:51 -0000

I must agree with your reasoning for trying a new product. An interesting design has strong visual persuasion which gets "the foot in the door" with consumers.

Re: It’s Hip to be … on Facebook?

Paul Carl Gallipeau — Mon, 03 Mar 2014 21:12:01 -0000

Edythe is a superstar! Handwritten thank you notes are the secret to success in business. I don't see Facebook losing any significant chunk of its user base in the near future.

Re: Using Social Trends to Define Your Brand

RJK — Fri, 06 Sep 2013 08:48:25 -0000

Tebowing! Colin Kaepernick kissing his bicep!

Re: Why I’m following @Pontifex

dixonschwabl — Tue, 09 Apr 2013 10:44:19 -0000

Thanks J.P.

Re: Why I’m following @Pontifex

J.P. — Tue, 09 Apr 2013 06:51:35 -0000

@pontifix is good. Check out the Dalai Lama as well.

Re: Two Quick Creative Tips

Emerson Drmacich — Wed, 27 Feb 2013 06:50:04 -0000

C'mon buddy. You know my mind doesn't stretch past 4 letter words. Regardless, you've inspired me as always.

Re: Two Quick Creative Tips

Mary Lambert Wolf — Tue, 26 Feb 2013 21:17:28 -0000

Love your creativity, thanks for the ideas, can always use them for those students who have nothing to do when in the library.

Re: Random Acts of Marketing

dixonschwabl — Thu, 21 Feb 2013 09:53:01 -0000

Thanks Caitlin! I can't deny it is fun to watch!

Re: Random Acts of Marketing

Caitlin Smith — Wed, 20 Feb 2013 11:01:40 -0000

"a creative idea without a solid groundwork isn’t enough to achieve results" - I couldn't agree with you more! Great post + didn't mind watching that entertaining video!

Re: Random Acts of Marketing

dixonschwabl — Mon, 18 Feb 2013 11:29:41 -0000

Glad you enjoyed it. Thanks Wendy.

Re: Random Acts of Marketing

Wendy Gilmore — Sun, 17 Feb 2013 13:52:05 -0000

I enjoyed reading this Vanessa, as I often wonder about some of the quirky advertisements I come across as well. I definitely agree that "a successful creative campaign must be built from a solid foundation of strategy and insight." Quirky or not.

Re: A life lesson learned in 26.2 miles

Bill Steenburgh — Thu, 01 Nov 2012 09:41:16 -0000

So very proud of the young lady my little girl has become!
Bill Steenburgh

Re: The 2009 Photoshop Nerd Enthusiast Gift Guide

adobe acrobat training — Wed, 29 Aug 2012 04:30:25 -0000

Wow really nice article i have ever seen. Using photoshop you can show your creativity with images as you want like editing,croping,change size etc and many more. Photoshop is such a great tool to editing images.

Re: Penn State: How will scandal affect my future?

Xi Rosewell — Mon, 06 Aug 2012 03:35:30 -0000

There are no limits on what classes I can take. Yes it is just one of the advantages. But you really have to careful in choosing. Or else, you'll end up with no degree. Nice post by the way.

Re: Kanye’s Workout Plan

Red2Black — Mon, 16 Jul 2012 05:42:53 -0000

One of the best blogs I've read. I've recommended this blog to some of my colleagues. I'm sure they'll find this useful as I found.Will definitely recommend to others. Good work.

Re: Is Naming a Baby Like Branding a Product or Company?

unique girl names — Fri, 06 Jul 2012 06:01:34 -0000

Deciding a name for baby may be like a branding a product or company in your opinion, but it is not comparable. Having a name for baby is the most beautiful and interesting decision to make him/her identity between two person or among all of them.A name stays with a person from birth and even after a person dies, and no matter what part of the world an individual comes from.

Re: Kanye’s Workout Plan

Workout Plan — Wed, 20 Jun 2012 03:26:59 -0000

You just didn't health care what Kanye ate!” But that is just how public our community has become and now it has almost cut the center man out of the relationship between superstars and lovers and have permitted stars to discuss more and more details and articles than ever straight with lovers.

Re: One Second, One First Impression

Paulguglielmo — Tue, 12 Jun 2012 12:10:09 -0000

Great topic!! Here's a follow up question.. do you think that it is possible to change someone's opinion of you? Or do you think most people make up their minds about others and that's that?

Re: 5-Hour Energy Commercials Make Me Sleepy

Tell Your Mama Come — Sun, 27 May 2012 15:14:46 -0000

Maybe I should try it, but my energy level is just fine with a travel cup of coffee in the morning and a Coke Zero in the afternoon. It is fine that is, until I hear those 5-Hour Energy commercials

Re: Optimize Your Emails and Build Customer Loyalty

shelly Tivari — Tue, 22 May 2012 06:25:47 -0000

Thanks for sharing
such a nice infomration, it really help me in my business for drive more
trafik on my site

Social Media Marketing

Re: Nana’s Famous Stuffing

Julianna_monacelli — Tue, 15 May 2012 15:39:22 -0000

Karen, I love this entry because I often try to make my Grandma Thelma's famous chocolate cake or her Southern Fried chicken and even though I have the recipe and I precisely follow the steps, it never seems to taste as good as when my Grandma made it. Thank you for sharing with us.